You really can’t wait for customers to come to you. So basically, you have to figure out where they are, go there and drag them back to your store.
If you are not selling online, you are losing your potential market.
Its a well known fact that e-commerce is hot sector and it’s getting lot of traction. Most of the audience online expect online ordering service from even the smallest businesses. Reports show that 65% expect small businesses to offer online shopping. With so many small and medium businesses already engaging in e-commerce, you could already be losing out to your competitors if you don’t sell online. Even people who don’t intend to shop online still research product information on a business’ website — 78% claimed they always compare prices and specifications online before purchasing a product in a store.
E-commerce mainly allows you to ship your products anywhere in the world, without being limited to a particular demography or time-zone. This is a complete opportunity to increase profits and fraction the cost of brick and mortar store.